S*P*E*C*S
Selling Products Effectively to Construction Specifiers™ : The Green Edition
Tuesday, May 20th
Time: 9am-4pm
Presented by: 
Endorsed by: and 
Who should attend: Building and construction product manufacturers and their sales and marketing teams.
Unlock the profit potential of getting into an architect’s, engineer’s, or building owner’s specifications!
- Gain the tools needed to guard against - or make – substitutions
- Learn how to turn design professionals into allies and customers
- Special emphasis on green and sustainable products and various product certification/rating systems
More than two thousand building product sales and marketing professionals have already benefited from Chusid Associates insights into the specification selling process. Stressing a consultative selling approach and the importance of relationships, Chusid demystifies the specification process and will cover:
- What makes a product green.
- Marketing your product using green rating systems.
- Walking the Talk – Greening your own operations
- CSI’s GreenFormat and other emerging marketing tools.
- Can “Carbon Neutral” be a part of your product features and benefits.
For more information on Chusid Associates: www.chusid.com
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